DESIGN

NOrdic new

Nordic New represents a sophisticated redesign of an established brand’s visual identity, honoring its core essence while introducing a contemporary touch. The objective was to carefully modernize the brand’s design elements, ensuring alignment with current design trends and improving its visual impact, all while preserving the timeless qualities that loyal customers recognize and trust.

The project aimed to refresh the brand’s logo, typography, and color palette, as well as its overall aesthetic across print and digital media. The challenge lay in striking a balance between innovation and tradition—revitalizing the brand’s appeal without alienating its existing audience.

MODERN

CLEAN

NAUTICAL

The redesign process began with an in-depth exploration of the brand’s heritage and values. By analyzing the key elements that defined its original identity, the design maintained a strong connection to its roots while evolving towards a cleaner, more modern visual style.

Minimalist typography and refined iconography were introduced to add a contemporary edge, while a subtle color update provided a fresh yet familiar look. Additional attention was given to improving functionality and clarity, ensuring that the brand communicates effectively in both print and digital formats.

 

The updated identity integrates seamlessly with the brand’s existing narrative, creating a cohesive and visually striking design system that respects its past while positioning it confidently for the future.

Nordic New is a testament to the power of thoughtful design evolution. By carefully modernizing its branding, the project enhances the brand’s relevance in a competitive market while preserving the trust and recognition it has built over time.

 

This project exemplifies the delicate art of brand adaptation—proving that innovation and tradition can coexist harmoniously. With Nordic New, the essence of the brand remains intact, but its visual identity now resonates with a contemporary audience, ensuring longevity and continued success.

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DESIGN

MEDUSA BEAUTY

DESIGN

TASTLY TRUCKS

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